Marketing Business

URBAN OUTFITTERS CONTINUING CASE STUDY MARKETING A BUSINESS launch to Business (BUS 100) 1. exempt why Sears or Wal-Mart can non effectively render a stylish counterculture ascertain. trendy counterculture is about being rum or different, perhaps deprivation against the norms of society. I believe the author why Wal-Mart or Sears can non effectively create a trendy counterculture understand is because both of these channelize either on high sight low scratch margin or they sell massed produced items that appeal to the ecumenic public. When merchandising volume one would want to go with the culture not against it. These two stores are mainstream, counterculture is opposite of what they have. I think that stores comparable with(predicate) Wal-Mart and Searss structure & business model is to appeal to the masses, so for this background alienating some(prenominal) group is not in the ruff interest of the business. Businesse s that can afford to have a trendy counterculture image normally are smaller and can furnish to a specific group like urban-Outfitters. Sears and Wal-Mart may neer accurately target a qualify trade much(prenominal) as the niche held by Urban-Outfitters because their stores are not specifically located for any niche in particular.

Thus, they cannot accurately narrow to a merchandise niche and create exclusivity which are the key foundations applied by Urban-Outfitters. For that causality the created scarcity and resultant drive increases Urban-Outfitters popularity and demand in the niche market place (Dalgic, 2006). 2. Could the fully grown box stores se ll merchandise uniform to Urban Outfitters?! Explain your answer. The big box stores could sell merchandise identical to Urban-Outfitters besides they may never achieve a similar market impact and sales volume. The big box stores are hit scale stores with a large number of market niches and usually part of a chain. Unlike Urban-Outfitters that offer a crotchety shop experience and small quantities of merchandise...If you want to get a salutary essay, order it on our website: OrderEssay.net

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